That $100 million was kind of all into outsized data sourcing, new data analysts, custom market research, and all that kind of good stuff. I would say it’s worked out pretty well. Certainly, businesses like Magic: The Gathering, which I think, since we talked, is maybe 80 or 90 percent bigger. It has really worked out. It’s really helped us be able to understand what the customers want, how to segment products, and who to partner with that would appeal to that customer base. I think it’s helped us in making better toys that are more targeted and really turning around a pretty negative point of sale trend that I inherited when I first started, where we were… In 2022, we were probably indexing 15 to 18 points behind the market in terms of our growth versus the market growth. And today, I think we’re at or ahead of the market.
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ClickHouse provides a native JSON data type built to optimise storage and processing of JSON data. Under the hood, ClickHouse stores JSON paths as dedicated subcolumns — transparently flattening your JSON into real columns with full compression and vectorized processing.
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