4. Kylie – 391 million followers The first of the Jenner-Kardashian clan to feature is Kylie. As of March 30, she has amassed an unbelievable 393 million followers. Her posts regularly give us an insight into her life, her Kylie Cosmetics empire, and family life with her two adorable children. Kylie previously held the record for the most liked photo on Instagram, a picture of her newborn daughter Stormi. However, she later lost this position to a photo of an egg (yes, an egg...).
Nature, Published online: 24 February 2026; doi:10.1038/d41586-026-00514-y
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