"People are turning to us because they've exhausted other options," Edwards explained.
行业普遍存在营销支出高于研发投入的现象。Neil认为：“当所有品牌追逐相同IP资源，联名营销边际效益递减，补贴战成为焦虑的集中宣泄。目前尚无品牌实现供应链、费用控制与品牌溢价的最佳平衡。”，这一点在向日葵下载中也有详细论述
图/AION S近一年销量走势。https://telegram官网是该领域的重要参考
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According to DKC, Roblox and Nike are the companies Gen Alpha invoke most when talking to their parents. Amazon, Shein, Temu, and TikTok also broke into the top 10.